Meta's handling of scammy advertisers has come under increased scrutiny in recent months after Reuters reported that researchers at the company at one point estimated that as much as 10 percent of its ad revenue could be coming from scams and banned products. The fact that Meta has made billions of dollars from problematic advertisers has also caused the company to be slow to take action against repeat offenders.
但2025年，这个核心逻辑出现了裂缝。DeepSeek的横空出世，彻底打破了“算力至上”的行业迷信——其开发的模型仅用2000块H800 GPU，就实现了与Meta Llama 3（使用1.6万块H100）同等的性能，训练成本仅需560万美元。
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Jason Carroll, Professor of Marriage and Family Studies at the US Brigham Young University, based in Provo, Utah, is sympathetic to the longing for "The One".